Chester, UK / Open to what’s next
Partnerships, brand
& commercial growth.
I work across brands, media and commerce. I enjoy opening the door, shaping the idea and getting the right people together to make it happen.
Take a look at my work
Revenue delivered
in 18 months
Delivered against
my starting account book
Opportunity win rate
at Hypebeast
Partnerships
at Hypebeast
Brands personally
onboarded at MILE
Outlander commercial revenue
built from launch
01 / Selected partnerships
Different brands. Different briefs.
A hands-on role from pitch to delivery.
A global media and creative group covering contemporary fashion, culture and lifestyle. Its publishing platforms include Hypebeast, Hypebae and Hypeart, alongside creative agency Hypemaker, which develops brand strategy, content and experiences.
My role sits between the client and our creative teams: developing the proposition, securing the partnership and leading the work through delivery.
About HypebeastArtist-designed bottle bags, Danny Lomas and Ed Curtis’s studio. Bringing 200 Years Young into fashion and tennis culture through content, paid media and out of home.
A Hypebae anniversary partnership built around movement, ambassador stories and a shared live experience.
An annual programme across Hypebeast UK and Hypebae, including Nike Air Max with Louis Theroux and New Balance launches.
A rooftop concept built around wind, rain and the performance of the collection, with a partnership that extended into US usage rights.
Cheetos orange dust became a streetwear idea with Navinder Nangla. Mirinda’s rebrand brought a different kind of energy to the feed.
Taking the Young Chef Academy Grand Finale from the build-up to the live event and the stories that followed.
Ollie Devetta, an exclusive first look and a collection full of nostalgia. Introducing McDonald’s CARDS through editorial and social video.
Selected relationships
Fashion and luxury at the heart. Sport, beauty, music and more along the way.
02 / Beyond the campaign
Founding Member and Technical Partnerships Executive
MILE is a private shopping app giving members access to luxury, contemporary and streetwear brands through curated collections, archive pieces and exclusive drops.
As a founding member and technical partnerships executive, I personally onboarded over 30 brands, taking partnerships from the first conversation through to marketplace integration. I also led third-party logistics and warehouse expansion, and co-led the inventory and logistics overhaul with Commerce Thinking.
Brand partnerships & onboarding
A selection of the 30+ brands I personally onboarded.
The third-party logistics transformation
A single-site
distribution operation.
My responsibilityThird-party logistics partners, warehouse expansion and the systems needed to support fulfilment across locations.
Working togetherI co-led the automated inventory and logistics rollout with Commerce Thinking. The three-month timeframe relates to that systems project.
Founding Member and Technical Partnerships Executive · MILE is now part of Hulcan alongside MATCHES. Explore MILE ↗
03 / Outlander Magazine
Outlander is a fashion, music and culture platform founded in 2014, with roots in streetwear and luxury fashion. Its community shapes editorial, brand campaigns and events, with a particular focus on emerging talent.
As Partnerships Project Lead, I was part of the three-person team that built Outlander’s commercial business from launch to £650k in revenue. My work covered new business, pitches and partner relationships for bespoke content and events.
About OutlanderSelected brand partnerships
04 / Practical AI at Hypebeast
I built the Partnership Proposal Builder in Claude for our EMEA sellers. It takes a brand enquiry through the commercial thinking, pricing and checks, then produces a media plan, proposal deck and reply email.
I wanted the repeatable parts of a proposal in one place, with the seller making the decisions. Other sellers on the team went on to use it.
Built for the team. Adopted by colleagues.Built around the FY26/27 rate card and the team’s real templates.
Confirm the ask. Flag formats or combinations that cannot be sold as requested.
Look for previous proposals and relevant work with the brand.
Explain the pricing, choices and assumptions. Pause before building.
A house-format spreadsheet, Hypebeast deck and email in the seller’s voice.
Check the rate card, brief, figures, sources and consistency across the outputs.
Record the figure and move to the “Proposal Sent” pipeline stage.
My contributionI turned the team’s rate card, proposal process and commercial rules into a reusable Claude skill, building the workflow on 6–7 September. It includes the approval step, document formats and checks needed to take an enquiry through to handover.
Useful beyond a new pitchThe same skill audits existing media plans, answers rate-card questions in GBP, EUR and USD, and models changes to a proposal. Its rules cover product limits, permitted formats, added value and increasing paid social investment across tiers.
Inside the workflow
03 / Seller approval. The proposed price tiers are explained and the workflow stops for sign-off before building.
Illustrative screenshots of the internal workflow. The figures shown are not Hypebeast rate-card pricing. This walkthrough is a case study; the internal tool is not connected to this website.
05 / The sales assistant
Built for the EMEA sales team across
Hypebeast, Hypebae and Hypemaker.
A lot of the real work happens between the campaign and the next conversation. A client needs an answer, someone owes you an update, and the CRM hasn’t quite caught up. I wanted a clearer view of where things actually stood.
I built a sales assistant around Gmail and Flux for the whole EMEA sales team across Hypebeast, Hypebae and Hypemaker. It brings email threads and client touchpoints together, flags what I owe and what I’m waiting on, and turns that into a daily list of priorities. It also compares the pipeline in Flux with what’s happening in the conversation, so a promising deal doesn’t quietly go cold.
The useful part is what happens next. It prepares daily follow-up drafts in Gmail for me to review and send, and surfaces sourced news that could give a client a relevant reason to talk. I built it to support the judgement behind a good partnership: knowing the context, choosing the right moment and having something worthwhile to say. I still decide what goes out.
Illustrative demo · fictional data
Today / 3 next steps
Example Brand A · Owed by me
The latest thread asks for a tighter creative scope before the next conversation.
Example Brand B · Waiting on client
A date confirmation will help the team plan the next stage of the campaign.
Example Brand C · Internal handover
The client is waiting on one joined-up answer about feasibility and next steps.
06 / A bit about me
I’ve worked across publishers, brands and retail, from Hypebeast and Outlander to helping build MILE. I like being close to the whole thing: understanding what a brand wants to achieve, developing an idea worth backing and working through the detail of delivery.
That’s taken me from creative pitches and campaign shoots to marketplace integrations, warehouse systems and building AI tools for the team. I’m comfortable getting stuck into something new.
Now based in Chester, I’m looking for a permanent role across the North West where I can keep building partnerships and take on more responsibility for how a business grows.
Outside work, I completed the London Marathon and raised £25,000 for Diabetes UK.
Where I’ve been
Brand Partnerships Manager
Brand and agency relationships, commercial growth and integrated campaigns.Partnerships Project Lead
Luxury, culture and building a commercial business.Founding Member and Technical Partnerships Executive
Brand onboarding, technical partnerships and international expansion.Business Development and Technical Partnerships Executive
Retail partnerships, customer experience and stock-management technology.My roles at HEAT, MILE and Outlander overlapped.
Open to permanent opportunities